Long tail searches are long tail for a reason… They occur naturally as a combination of words. As opposed to more general searches which are a simple word or combination, long tails are natural combination that is not popular enough to target. I could take the following steps:
- Research relevant keyword combinations that receive 500-4000 monthly searches on Google.
- Research the competition related to those particular keywords
- Write a post with the specific intent of becoming the top organic search result on Google.
If I manage to be successful, I would see decent incoming traffic from that search term (150-1,200) per month. However, given the time and planning required for such a post, I might be able to write 3-4 posts instead. For me, this is an easy choice to make.